Having previously created identities and developed marketing material for other businesses owned by the beauty entrepreneur Rebecca Guard, we were asked by her and her new business partner to create from inception, a brand identity for their new luxury day spa based in Exeter. We created a typemark logo with a floral detail reminiscent of classic beauty brands of the 1940's and 50's, made contemporary through the lime and chocolate colour palette. Fresh, natural photography was used throughout the brochure to illustrate the range of products and services, and choosing a heavy, uncoated paper stock, gave the brochure a premium feel in line with their market positioning.
The new identity was implemented across a full range of business stationery and each business card personalised with a statement about beauty by its owner.