Cotswold Fertility Unit
We were approached by NHS Gloucestershire Foundation Trust, to create both an identity and range of marketing material for the new Cotswold Fertility Unit to be based in Cheltenham. The Unit offers both NHS funded and private fertility treatment to couples in the area, working in conjunction with Units in Oxford and Bristol.
Working within the NHS guidelines we created an identity to appeal to potential patients, in the same way that a fully privately funded clinic might do, whilst not looking out of place in an NHS environment.
The identity itself uses a classic serif font to reflect the professional level of care and heritage of the NHS, with a much softer, handmade petal motif to reflect the sensitive and very human nature of the clinic, as well as portraying positivity and hope.
The identity was rolled out on posters, postcards, a 4 page brochure and an information folder.
