Brand experience Prior to setting up Air, the companies founding partners both had the good fortune to have worked with leading UK and international brands including Sony, L’Oreal, CNN, Coca Cola, Disney and The Home Office. What was learned during these years has helped form the backbone of what is now a well established and growing agency offering big brand experience to a range of business from start-ups through to large organisations.
Continued development This experience alone however would have never held much weight without the factors that really make Air’s list of happy clients grow and grow. These factors include our commitment to continued development; awareness and utilisation of developments in technology and design practices. Understanding these changes can influence and improve not only the service we provide, but also enables us to make recommendations to our clients about ways in which they too can develop and make use of them to benefit their own clients.
True objectives In order to deliver a creative solution which doesn’t just do the job, but also provides both us and the client with a glowing sense of pride, an orientation process is undertaken with each client, and each project briefed. This process involves listening, really listening, to what the objectives of the client’s brief are. Without properly focussing on this stage, its very easy for an enthusiast designer’s egos and their own creative ambition, to inadvertently get in the way of delivering the solution which truthfully, fulfils the needs.
Applied focus Instead, by really listening and therefore understanding the needs of the client and by learning about their business and product, we channel this energy into creating the design solutions on which our reputation has been built, and continues to grow.
Results Like any business, to survive, and grow, we need happy, satisfied clients. But what makes it easier for us, is that we truly love what we do. Design is not something people choose to do as a career because they couldn’t think of anything else. Despite the cliche, design is a way of life. Like sales people who live for hitting their targets, in order to feel good, we need to produce not only well crafted pieces of design, but ones which influence the intended audience and truly benefit the client.
Call us to see how nice we really are.
