Fifteen years after the launch of the business, Poppys Of Exeter - a well established Devon florist was beginning to feel the bite from the major supermarkets. With a buying power they couldn't compete with and the great leveller that is the internet Poppys needed some strong brand positioning. After some time spent with the poppys team to gain an insight into the business, their customers and their competition, Air created a fresh new look and feel that would appeal to their largely female customers but not exclude the corporate and male customers. Professional photography was commissioned and stationery, brochures, advertising and a website were created.
All photography by Stephan Pankiewicz.
