Fifteen years after the launch of the business, Poppys Of Exeter - a well established Devon florist was beginning to feel the bite from the major supermarkets and national relay florists. With a buying power they couldn't compete with and the great leveller that is the internet Poppys needed some strong brand positioning.

After some time spent with the poppys team to gain an insight into the business, their customers and their competition, Air created a fresh new look and feel that would appeal to their largely female customers but not exclude the corporate and male customers. Professional photography was commissioned and stationery, brochures, advertising and an website with shopping facility were created.

The website was designed to have an lifestyle magazine feel, rich in content and strong imagery appealing to a largely female audience. The e-commerce website was launched in November 09 and has brought a 20% increase in profits and a huge increase in wedding enquiries as a result of the online wedding section.

Air Creative continue to provide design and marketing services to the Exeter florist.
All photography by Stephan Pankiewicz.