Step-a-side provide care homes for children and young adults with learning disabilities, challenging behaviours and autistic spectrum disorders. Step-a-side asked Air to create fresh brand identities for the two streams of their company - child care, and the support and care of young adults. We created two visually linked, but separate identities which reflected the company's warm, friendly, nurturing family atmosphere. Using bespoke illustration combined with a fresh and friendly colour palette, we created a positive and forward-thinking visual language. Posters, brochures, stationery and a website were created from the new brand.
