How to brand the Waldorf without losing its soul...
The background
In desperate need of boosting enrollment, Stroud based 'The Waldorf College Project' came to Air Creative for a new brand and help with their marketing. Offering an 'experiential education' rooted in the Steiner philosophy Waldorf College offers an alternative to traditional sixth form and gap year education. It was clear from our first meeting with the college that both morale and student numbers were at an all time low and that something needed to happen and quickly, to ensure the future of the independent college.
