Our thinking
Having met with the teachers and students we felt strongly that although the brand needed to appeal outside of the 'alternative' community historically associated with the college it shouldn't betray the College's defining essence and spirit. Our challenge was to find a solution which would not only embody the unique personality of the College, retain its niche, loyal audience but also open up new opportunities within a more 'mainstream' market. Our research results and a fresh perspective persuaded the staff at Waldorf that they were in a strong and timely position to attract a much larger set of prospective parents and students than in previous times. The Waldorf learning experience offers an education perfectly in tune with a developing social and environmental conscience and a move towards a more responsible and sustainable way of living.
