The outcome
Following research, a survey and a brand workshop we were fully prepared to create the new identity. Firstly we made an important change to the name as we felt the use of 'project' sent out a temporary and experimental message inappropriate for an educational establishment. So 'The Waldorf College Project' became just 'Waldorf College'. - simple, easy to remember and implying a sense of scale and permanence.
The brand identity is made up of 3 parts each performing an important role. The icon - a butterfly, represents the positive growth a student experiences during their time at the College, a chrysalis-like process of self-discovery. The clean, bold and minimal execution prevents it from being too soft and feminine, instead, more in line with the contemporary iconic feel of the 'apple' of Apple Mac. We used a formal typeface for the word mark which lent a seriousness and a sense of 'established' to the brand.
The strapline ' learning' for life' describes perfectly how the unique education experienced at the Waldorf is one that stays with a student for life and in a practical sense describes the 'real life' learning approach promoted at the College. The bespoke, handwritten line reinforces the individuality of both the College and its students.
What we produced
Brand identity and guidelines, stationery, advertising, signage, posters and web (www.waldorfcollege.org.uk) and html email design.
